First impressions

Over the last couple of days, the weather in Cape Town has been miserable. It was raining and the wind was howling.

If you had just landed at Cape Town International airport and were on your way to the city, your first impression would be more of Mordor from Lord of the Rings than one of a city voted one of the most beautiful in the world.

This got me thinking about first impressions and how important they can be for all aspects of life and especially in business.